We connect Wellness Brands with Proven Creators

Here's How It Works

Match

We help you discover and match with vetted Creators (out of the 5B users on Instagram, TikTok, Youtube & LinkedIn) in of our global Creator network based on brand objectives, values, and target reach for powerful collaborations.

Negotiate

We handle all creator negotiations on your behalf, using proven techniques to secure competitive rates. Instead of brands paying full asking prices, we leverage our negotiation expertise and industry relationships to get better deals—saving you time and money while ensuring fair pricing for quality partnerships.

Connect

Once we've matched you with the right creator and negotiated competitive rates, we facilitate the introduction and coordinate deal terms. We ensure both parties are aligned on deliverables, timeline, and pricing—then you work directly with the creator to execute your campaign. Simple, streamlined, and hassle-free.

✦ Save Time. Save Money. Skip the Hassle. ✦

People trust people, not Brands. Creator Marketing allows Brands to reach their buyers and build trust faster.

Why Creator

Marketing

✦

Most UK Users Engage With Creator Content Daily

62.4% of UK social media users actively engage with creator content - your audience is already there, listening (eMarketer).

UK Consumers Trust People Over Brands

92% of UK consumers trust individuals—even strangers—more than branded content when making purchase decisions (The Drum).

1 in 4 UK Adults Buy Based on Creator Recommendations

On average, 25% of UK adults are influenced by creator recommendations when making purchases—that jumps to over 50% for Gen Z consumers (Statista).

Brands Earn £5.78 for Every £1 Spent on Creators

The average return on influencer marketing is £5.78 per pound invested—with top performers seeing returns of £20+ per pound spent (Influencer Marketing Hub).

✦

These Stats Don't Lie

Why Wellness Creator Connector

We Only Do Wellness

Unlike generalist agencies, we specialise exclusively in wellness creators—fitness, nutrition, mental health, and lifestyle across YouTube, TikTok, Instagram, and LinkedIn. We know which creators actually convert health-conscious audiences, not just which ones have big followings.

Days, Not Months

We match you with vetted wellness creators in days. Once we've secured terms and made the introduction, you work directly with the creator to launch your campaign. No lengthy processes, no endless meetings—just fast, effective connections.

You Get Better Rates Than Going Direct

We've already built relationships with wellness creators and negotiate on your behalf. You get competitive rates without the awkward back-and-forth—saving you both money and time on outreach and negotiation.

Every Creator Is Vetted

We don't work with just anyone. Every wellness creator in our network has proven engagement, authentic audiences, and credibility in fitness, nutrition, or mental health. You partner with voices your customers already trust.

Ready to get connected?

Frequently asked questions

Do you work with both Brands and Agencies?

Yes!

Are you a brand or creator?

💼 For Brands/ Agencies

💡 For Creators

How much does this cost for Brands / Agencies?

Share your budget with us, and we'll craft a customised campaign that aligns with your marketing goals. This approach ensures that Creator Marketing is within reach for businesses of all scales, ranging from startups to large corporations.

Which Wellness Brands Benefit Most From Creator Marketing?

Creator marketing works across the wellness industry—from emerging D2C brands to established names. Whether you're launching a new supplement line, scaling a fitness app, or building awareness for wellness tech, connecting with the right creators helps you reach engaged, health-conscious audiences faster than traditional advertising.

Why can't I reach out to Creators directly?

While you have the option to reach out to Creators directly, it's complicated, time-consuming, and not scalable. Managing it without Wellness Creator Connector might lead to subpar results and require a dedicated in-house influencer management team focused solely on Creator marketing. With Wellness Creator Connector, we simplify the process for a hassle-free, scalable, and effective experience.

Why not just run paid ads?

With Creator marketing, you leverage creator authenticity, trust, and storytelling potential, creating a positive organic reach at a lower cost. In contrast, ads lack authenticity, come at a higher cost, and struggle to establish genuine human connections in a noisy environment.

Is there exclusivity involved in joining Creator Match?

Nope! While you have the flexibility to explore other opportunities, we are confident that once you experience working with Wellness Creator Connector, you won't feel the need to look elsewhere.

Do I have the flexibility to refuse a Brand deal if needed?

Yes! You have full control to accept or decline any brand deal. We prioritise your preferences and values, confirming your interest before matching you with Brands for a campaign. Your autonomy and choice are central to our approach.

How are Creators selected for sponsoring brands?

Creators undergo a careful selection process for brand deals. Initially, we explore our vetted network to identify potential matches that align with the Brand's campaign objectives. Then, our internal discovery tools come into play to refine and choose the best-suited Creators, ensuring a perfect fit for the campaign's objectives.

Do I need a minimum follower count to participate?

There is no specific minimum follower count required as we work with both macro and micro Creators. What matters most is consistent engagement and a loyal audience. We believe in sharing the wealth and aim to get as many Creators paid as possible.